DAY ZERO PRIORITY 1 · PROPOSAL
A world-class performing arts center
A glass riverfront landmark with performance halls, community stages, educational spaces, restaurants, public plazas, and opportunities for Jacksonville artists and businesses.
Estimated planning range: $350–$500 million, subject to design, engineering, feasibility review, public input and public approval.How we propose funding it
- Public-private partnerships
- Corporate naming rights and sponsorships
- Philanthropy and arts grants
- Ticket, restaurant and venue revenue
- In-kind products and construction support
- Performance-based incentives only for qualifying companies that deliver measurable investment and good-paying jobs
Benefits would be earned through documented results, not handed out without accountability. The proposal would require independent cost estimates, an operating plan, legal review, procurement controls, public reporting, and approval through the applicable public process.
INFORMATIVE VIDEO · CONCEPT OVERVIEW
See the vision in motion
Watch this short visual introduction, then explore all 25 concepts below. Captions are always shown, so the full story is available with or without sound.
Jacksonville’s stage for the future
A bold public destination could bring performances, festivals, dining and riverfront activity together in one welcoming Jacksonville landmark.
Read the complete video transcript
Jacksonville’s stage for the future: A bold public destination could bring performances, festivals, dining and riverfront activity together in one welcoming Jacksonville landmark.
A home for unforgettable experiences: Flexible halls could welcome concerts, theater, dance, civic celebrations and touring productions while giving local artists a larger platform.
From first lesson to first career: Rehearsal rooms, classrooms and technical training spaces could connect Jacksonville youth to music, media, hospitality, production and skilled careers.
Culture beyond the theater doors: A public plaza and riverfront promenade could host community festivals, free programming and everyday gathering—not only ticketed events.
Artists, businesses and neighborhoods growing together: Local vendors, restaurants, artists and workers should have a meaningful place in the center’s activity and the opportunity it creates.
Big vision. Public accountability.: Every next step must include feasibility review, independent cost estimates, public input, transparent financing, lawful approval and measurable reporting.
FULL CONCEPT REEL
Tour all 25 concepts
This silent concept reel presents all 25 architectural visualizations. Images are illustrative—not final designs or evidence of project approval.
25 interior and campus concepts
Concept visualizations only—not final or approved designs. Open any image for a dedicated story and video page.
▶ Open informative story + videoRead the Jacksonville story
This concept begins with a simple Jacksonville question: what could happen if public spaces were designed around people, possibility and belonging? “Gold-accent riverfront concert hall concept for Jacksonville” is presented as a visual conversation about the city Jacksonville can become: safer, more welcoming, better connected and full of opportunity. For a young resident, that can mean a first lesson, a first mentor, a first team, a first job or the first moment they realize their talent belongs in Jacksonville. The idea also recognizes older residents, veterans, first responders, working families, artists, athletes and neighborhood businesses whose experience should shape Jacksonville’s next chapter. Delivery would require public input, realistic cost estimates, lawful approval, measurable milestones and regular reporting residents can understand. That is the FITZ4JAX promise behind this image—connect a bold future to everyday service, respect every neighbor and build progress that people can see, use and trust. Together, we win when Jacksonville’s growth reaches the whole community.
▶ Open informative story + videoRead the Jacksonville story
This image tells a story about Jacksonville choosing preparation over delay and shared progress over disconnected projects. “Glass riverfront atrium and public gathering space” is presented as a visual conversation about the city Jacksonville can become: safer, more welcoming, better connected and full of opportunity. Young people need more than promises about tomorrow; they need safe places, practical skills, creative outlets and adults who invite them to participate today. The idea also recognizes older residents, veterans, first responders, working families, artists, athletes and neighborhood businesses whose experience should shape Jacksonville’s next chapter. The picture is a concept, not a final design: responsible delivery starts with feasibility, transparent financing, neighborhood consultation and accountable procurement. That is the FITZ4JAX promise behind this image—connect a bold future to everyday service, respect every neighbor and build progress that people can see, use and trust. Together, we win when Jacksonville’s growth reaches the whole community.
▶ Open informative story + videoRead the Jacksonville story
The future pictured here is rooted in a Jacksonville where every ZIP code can see itself in the city’s growth. “Grand opera hall with warm gold architectural details” is presented as a visual conversation about the city Jacksonville can become: safer, more welcoming, better connected and full of opportunity. A city that invests in youth builds confidence early, connects learning to careers and gives families more reasons to plant lasting roots in Duval County. The idea also recognizes older residents, veterans, first responders, working families, artists, athletes and neighborhood businesses whose experience should shape Jacksonville’s next chapter. Turning vision into results means naming who is responsible, publishing the timeline, tracking costs and correcting problems before they become excuses. That is the FITZ4JAX promise behind this image—connect a bold future to everyday service, respect every neighbor and build progress that people can see, use and trust. Together, we win when Jacksonville’s growth reaches the whole community.
▶ Open informative story + videoRead the Jacksonville story
This scene represents a people-first Jacksonville—ambitious enough to dream and disciplined enough to plan responsibly. “Flexible community theater for local performances” is presented as a visual conversation about the city Jacksonville can become: safer, more welcoming, better connected and full of opportunity. The campaign’s youth commitment is about opening doors—to recreation, culture, training, entrepreneurship and meaningful civic participation. The idea also recognizes older residents, veterans, first responders, working families, artists, athletes and neighborhood businesses whose experience should shape Jacksonville’s next chapter. The standard is practical: listen carefully, plan precisely, protect taxpayers and show the public what has been completed and what remains. That is the FITZ4JAX promise behind this image—connect a bold future to everyday service, respect every neighbor and build progress that people can see, use and trust. Together, we win when Jacksonville’s growth reaches the whole community.
▶ Open informative story + videoRead the Jacksonville story
This concept begins with a simple Jacksonville question: what could happen if public spaces were designed around people, possibility and belonging? “Jazz club and intimate live-music room” is presented as a visual conversation about the city Jacksonville can become: safer, more welcoming, better connected and full of opportunity. For a young resident, that can mean a first lesson, a first mentor, a first team, a first job or the first moment they realize their talent belongs in Jacksonville. The idea also recognizes older residents, veterans, first responders, working families, artists, athletes and neighborhood businesses whose experience should shape Jacksonville’s next chapter. Delivery would require public input, realistic cost estimates, lawful approval, measurable milestones and regular reporting residents can understand. That is the FITZ4JAX promise behind this image—connect a bold future to everyday service, respect every neighbor and build progress that people can see, use and trust. Together, we win when Jacksonville’s growth reaches the whole community.
▶ Open informative story + videoRead the Jacksonville story
This image tells a story about Jacksonville choosing preparation over delay and shared progress over disconnected projects. “Ballet theater with accessible audience seating” is presented as a visual conversation about the city Jacksonville can become: safer, more welcoming, better connected and full of opportunity. Young people need more than promises about tomorrow; they need safe places, practical skills, creative outlets and adults who invite them to participate today. The idea also recognizes older residents, veterans, first responders, working families, artists, athletes and neighborhood businesses whose experience should shape Jacksonville’s next chapter. The picture is a concept, not a final design: responsible delivery starts with feasibility, transparent financing, neighborhood consultation and accountable procurement. That is the FITZ4JAX promise behind this image—connect a bold future to everyday service, respect every neighbor and build progress that people can see, use and trust. Together, we win when Jacksonville’s growth reaches the whole community.
▶ Open informative story + videoRead the Jacksonville story
The future pictured here is rooted in a Jacksonville where every ZIP code can see itself in the city’s growth. “Educational rehearsal studio for young performers” is presented as a visual conversation about the city Jacksonville can become: safer, more welcoming, better connected and full of opportunity. A city that invests in youth builds confidence early, connects learning to careers and gives families more reasons to plant lasting roots in Duval County. The idea also recognizes older residents, veterans, first responders, working families, artists, athletes and neighborhood businesses whose experience should shape Jacksonville’s next chapter. Turning vision into results means naming who is responsible, publishing the timeline, tracking costs and correcting problems before they become excuses. That is the FITZ4JAX promise behind this image—connect a bold future to everyday service, respect every neighbor and build progress that people can see, use and trust. Together, we win when Jacksonville’s growth reaches the whole community.
▶ Open informative story + videoRead the Jacksonville story
This scene represents a people-first Jacksonville—ambitious enough to dream and disciplined enough to plan responsibly. “Indoor family discovery and theme-park experience” is presented as a visual conversation about the city Jacksonville can become: safer, more welcoming, better connected and full of opportunity. The campaign’s youth commitment is about opening doors—to recreation, culture, training, entrepreneurship and meaningful civic participation. The idea also recognizes older residents, veterans, first responders, working families, artists, athletes and neighborhood businesses whose experience should shape Jacksonville’s next chapter. The standard is practical: listen carefully, plan precisely, protect taxpayers and show the public what has been completed and what remains. That is the FITZ4JAX promise behind this image—connect a bold future to everyday service, respect every neighbor and build progress that people can see, use and trust. Together, we win when Jacksonville’s growth reaches the whole community.
▶ Open informative story + videoRead the Jacksonville story
This concept begins with a simple Jacksonville question: what could happen if public spaces were designed around people, possibility and belonging? “Interactive digital arts gallery” is presented as a visual conversation about the city Jacksonville can become: safer, more welcoming, better connected and full of opportunity. For a young resident, that can mean a first lesson, a first mentor, a first team, a first job or the first moment they realize their talent belongs in Jacksonville. The idea also recognizes older residents, veterans, first responders, working families, artists, athletes and neighborhood businesses whose experience should shape Jacksonville’s next chapter. Delivery would require public input, realistic cost estimates, lawful approval, measurable milestones and regular reporting residents can understand. That is the FITZ4JAX promise behind this image—connect a bold future to everyday service, respect every neighbor and build progress that people can see, use and trust. Together, we win when Jacksonville’s growth reaches the whole community.
▶ Open informative story + videoRead the Jacksonville story
This image tells a story about Jacksonville choosing preparation over delay and shared progress over disconnected projects. “River-view restaurant supporting venue activity” is presented as a visual conversation about the city Jacksonville can become: safer, more welcoming, better connected and full of opportunity. Young people need more than promises about tomorrow; they need safe places, practical skills, creative outlets and adults who invite them to participate today. The idea also recognizes older residents, veterans, first responders, working families, artists, athletes and neighborhood businesses whose experience should shape Jacksonville’s next chapter. The picture is a concept, not a final design: responsible delivery starts with feasibility, transparent financing, neighborhood consultation and accountable procurement. That is the FITZ4JAX promise behind this image—connect a bold future to everyday service, respect every neighbor and build progress that people can see, use and trust. Together, we win when Jacksonville’s growth reaches the whole community.
▶ Open informative story + videoRead the Jacksonville story
The future pictured here is rooted in a Jacksonville where every ZIP code can see itself in the city’s growth. “Public plaza for festivals and outdoor performances” is presented as a visual conversation about the city Jacksonville can become: safer, more welcoming, better connected and full of opportunity. A city that invests in youth builds confidence early, connects learning to careers and gives families more reasons to plant lasting roots in Duval County. The idea also recognizes older residents, veterans, first responders, working families, artists, athletes and neighborhood businesses whose experience should shape Jacksonville’s next chapter. Turning vision into results means naming who is responsible, publishing the timeline, tracking costs and correcting problems before they become excuses. That is the FITZ4JAX promise behind this image—connect a bold future to everyday service, respect every neighbor and build progress that people can see, use and trust. Together, we win when Jacksonville’s growth reaches the whole community.
▶ Open informative story + videoRead the Jacksonville story
This scene represents a people-first Jacksonville—ambitious enough to dream and disciplined enough to plan responsibly. “Black-box theater for emerging artists” is presented as a visual conversation about the city Jacksonville can become: safer, more welcoming, better connected and full of opportunity. The campaign’s youth commitment is about opening doors—to recreation, culture, training, entrepreneurship and meaningful civic participation. The idea also recognizes older residents, veterans, first responders, working families, artists, athletes and neighborhood businesses whose experience should shape Jacksonville’s next chapter. The standard is practical: listen carefully, plan precisely, protect taxpayers and show the public what has been completed and what remains. That is the FITZ4JAX promise behind this image—connect a bold future to everyday service, respect every neighbor and build progress that people can see, use and trust. Together, we win when Jacksonville’s growth reaches the whole community.
▶ Open informative story + videoRead the Jacksonville story
This concept begins with a simple Jacksonville question: what could happen if public spaces were designed around people, possibility and belonging? “Orchestra rehearsal and recording space” is presented as a visual conversation about the city Jacksonville can become: safer, more welcoming, better connected and full of opportunity. For a young resident, that can mean a first lesson, a first mentor, a first team, a first job or the first moment they realize their talent belongs in Jacksonville. The idea also recognizes older residents, veterans, first responders, working families, artists, athletes and neighborhood businesses whose experience should shape Jacksonville’s next chapter. Delivery would require public input, realistic cost estimates, lawful approval, measurable milestones and regular reporting residents can understand. That is the FITZ4JAX promise behind this image—connect a bold future to everyday service, respect every neighbor and build progress that people can see, use and trust. Together, we win when Jacksonville’s growth reaches the whole community.
▶ Open informative story + videoRead the Jacksonville story
This image tells a story about Jacksonville choosing preparation over delay and shared progress over disconnected projects. “Community dance studio” is presented as a visual conversation about the city Jacksonville can become: safer, more welcoming, better connected and full of opportunity. Young people need more than promises about tomorrow; they need safe places, practical skills, creative outlets and adults who invite them to participate today. The idea also recognizes older residents, veterans, first responders, working families, artists, athletes and neighborhood businesses whose experience should shape Jacksonville’s next chapter. The picture is a concept, not a final design: responsible delivery starts with feasibility, transparent financing, neighborhood consultation and accountable procurement. That is the FITZ4JAX promise behind this image—connect a bold future to everyday service, respect every neighbor and build progress that people can see, use and trust. Together, we win when Jacksonville’s growth reaches the whole community.
▶ Open informative story + videoRead the Jacksonville story
The future pictured here is rooted in a Jacksonville where every ZIP code can see itself in the city’s growth. “Children’s creative arts classroom” is presented as a visual conversation about the city Jacksonville can become: safer, more welcoming, better connected and full of opportunity. A city that invests in youth builds confidence early, connects learning to careers and gives families more reasons to plant lasting roots in Duval County. The idea also recognizes older residents, veterans, first responders, working families, artists, athletes and neighborhood businesses whose experience should shape Jacksonville’s next chapter. Turning vision into results means naming who is responsible, publishing the timeline, tracking costs and correcting problems before they become excuses. That is the FITZ4JAX promise behind this image—connect a bold future to everyday service, respect every neighbor and build progress that people can see, use and trust. Together, we win when Jacksonville’s growth reaches the whole community.
▶ Open informative story + videoRead the Jacksonville story
This scene represents a people-first Jacksonville—ambitious enough to dream and disciplined enough to plan responsibly. “Film screening and media room” is presented as a visual conversation about the city Jacksonville can become: safer, more welcoming, better connected and full of opportunity. The campaign’s youth commitment is about opening doors—to recreation, culture, training, entrepreneurship and meaningful civic participation. The idea also recognizes older residents, veterans, first responders, working families, artists, athletes and neighborhood businesses whose experience should shape Jacksonville’s next chapter. The standard is practical: listen carefully, plan precisely, protect taxpayers and show the public what has been completed and what remains. That is the FITZ4JAX promise behind this image—connect a bold future to everyday service, respect every neighbor and build progress that people can see, use and trust. Together, we win when Jacksonville’s growth reaches the whole community.
▶ Open informative story + videoRead the Jacksonville story
This concept begins with a simple Jacksonville question: what could happen if public spaces were designed around people, possibility and belonging? “Rooftop performance terrace” is presented as a visual conversation about the city Jacksonville can become: safer, more welcoming, better connected and full of opportunity. For a young resident, that can mean a first lesson, a first mentor, a first team, a first job or the first moment they realize their talent belongs in Jacksonville. The idea also recognizes older residents, veterans, first responders, working families, artists, athletes and neighborhood businesses whose experience should shape Jacksonville’s next chapter. Delivery would require public input, realistic cost estimates, lawful approval, measurable milestones and regular reporting residents can understand. That is the FITZ4JAX promise behind this image—connect a bold future to everyday service, respect every neighbor and build progress that people can see, use and trust. Together, we win when Jacksonville’s growth reaches the whole community.
▶ Open informative story + videoRead the Jacksonville story
This image tells a story about Jacksonville choosing preparation over delay and shared progress over disconnected projects. “Accessible sensory-friendly performance space” is presented as a visual conversation about the city Jacksonville can become: safer, more welcoming, better connected and full of opportunity. Young people need more than promises about tomorrow; they need safe places, practical skills, creative outlets and adults who invite them to participate today. The idea also recognizes older residents, veterans, first responders, working families, artists, athletes and neighborhood businesses whose experience should shape Jacksonville’s next chapter. The picture is a concept, not a final design: responsible delivery starts with feasibility, transparent financing, neighborhood consultation and accountable procurement. That is the FITZ4JAX promise behind this image—connect a bold future to everyday service, respect every neighbor and build progress that people can see, use and trust. Together, we win when Jacksonville’s growth reaches the whole community.
▶ Open informative story + videoRead the Jacksonville story
The future pictured here is rooted in a Jacksonville where every ZIP code can see itself in the city’s growth. “Backstage production and technical training area” is presented as a visual conversation about the city Jacksonville can become: safer, more welcoming, better connected and full of opportunity. A city that invests in youth builds confidence early, connects learning to careers and gives families more reasons to plant lasting roots in Duval County. The idea also recognizes older residents, veterans, first responders, working families, artists, athletes and neighborhood businesses whose experience should shape Jacksonville’s next chapter. Turning vision into results means naming who is responsible, publishing the timeline, tracking costs and correcting problems before they become excuses. That is the FITZ4JAX promise behind this image—connect a bold future to everyday service, respect every neighbor and build progress that people can see, use and trust. Together, we win when Jacksonville’s growth reaches the whole community.
▶ Open informative story + videoRead the Jacksonville story
This scene represents a people-first Jacksonville—ambitious enough to dream and disciplined enough to plan responsibly. “Formal gala and civic event hall” is presented as a visual conversation about the city Jacksonville can become: safer, more welcoming, better connected and full of opportunity. The campaign’s youth commitment is about opening doors—to recreation, culture, training, entrepreneurship and meaningful civic participation. The idea also recognizes older residents, veterans, first responders, working families, artists, athletes and neighborhood businesses whose experience should shape Jacksonville’s next chapter. The standard is practical: listen carefully, plan precisely, protect taxpayers and show the public what has been completed and what remains. That is the FITZ4JAX promise behind this image—connect a bold future to everyday service, respect every neighbor and build progress that people can see, use and trust. Together, we win when Jacksonville’s growth reaches the whole community.
▶ Open informative story + videoRead the Jacksonville story
This concept begins with a simple Jacksonville question: what could happen if public spaces were designed around people, possibility and belonging? “Local artist marketplace” is presented as a visual conversation about the city Jacksonville can become: safer, more welcoming, better connected and full of opportunity. For a young resident, that can mean a first lesson, a first mentor, a first team, a first job or the first moment they realize their talent belongs in Jacksonville. The idea also recognizes older residents, veterans, first responders, working families, artists, athletes and neighborhood businesses whose experience should shape Jacksonville’s next chapter. Delivery would require public input, realistic cost estimates, lawful approval, measurable milestones and regular reporting residents can understand. That is the FITZ4JAX promise behind this image—connect a bold future to everyday service, respect every neighbor and build progress that people can see, use and trust. Together, we win when Jacksonville’s growth reaches the whole community.
▶ Open informative story + videoRead the Jacksonville story
This image tells a story about Jacksonville choosing preparation over delay and shared progress over disconnected projects. “Culinary and hospitality training space” is presented as a visual conversation about the city Jacksonville can become: safer, more welcoming, better connected and full of opportunity. Young people need more than promises about tomorrow; they need safe places, practical skills, creative outlets and adults who invite them to participate today. The idea also recognizes older residents, veterans, first responders, working families, artists, athletes and neighborhood businesses whose experience should shape Jacksonville’s next chapter. The picture is a concept, not a final design: responsible delivery starts with feasibility, transparent financing, neighborhood consultation and accountable procurement. That is the FITZ4JAX promise behind this image—connect a bold future to everyday service, respect every neighbor and build progress that people can see, use and trust. Together, we win when Jacksonville’s growth reaches the whole community.
▶ Open informative story + videoRead the Jacksonville story
The future pictured here is rooted in a Jacksonville where every ZIP code can see itself in the city’s growth. “Riverfront promenade connected to the venue” is presented as a visual conversation about the city Jacksonville can become: safer, more welcoming, better connected and full of opportunity. A city that invests in youth builds confidence early, connects learning to careers and gives families more reasons to plant lasting roots in Duval County. The idea also recognizes older residents, veterans, first responders, working families, artists, athletes and neighborhood businesses whose experience should shape Jacksonville’s next chapter. Turning vision into results means naming who is responsible, publishing the timeline, tracking costs and correcting problems before they become excuses. That is the FITZ4JAX promise behind this image—connect a bold future to everyday service, respect every neighbor and build progress that people can see, use and trust. Together, we win when Jacksonville’s growth reaches the whole community.
▶ Open informative story + videoRead the Jacksonville story
This scene represents a people-first Jacksonville—ambitious enough to dream and disciplined enough to plan responsibly. “Multipurpose convention and community hall” is presented as a visual conversation about the city Jacksonville can become: safer, more welcoming, better connected and full of opportunity. The campaign’s youth commitment is about opening doors—to recreation, culture, training, entrepreneurship and meaningful civic participation. The idea also recognizes older residents, veterans, first responders, working families, artists, athletes and neighborhood businesses whose experience should shape Jacksonville’s next chapter. The standard is practical: listen carefully, plan precisely, protect taxpayers and show the public what has been completed and what remains. That is the FITZ4JAX promise behind this image—connect a bold future to everyday service, respect every neighbor and build progress that people can see, use and trust. Together, we win when Jacksonville’s growth reaches the whole community.
▶ Open informative story + videoRead the Jacksonville story
This concept begins with a simple Jacksonville question: what could happen if public spaces were designed around people, possibility and belonging? “Illuminated Jacksonville arts landmark at night” is presented as a visual conversation about the city Jacksonville can become: safer, more welcoming, better connected and full of opportunity. For a young resident, that can mean a first lesson, a first mentor, a first team, a first job or the first moment they realize their talent belongs in Jacksonville. The idea also recognizes older residents, veterans, first responders, working families, artists, athletes and neighborhood businesses whose experience should shape Jacksonville’s next chapter. Delivery would require public input, realistic cost estimates, lawful approval, measurable milestones and regular reporting residents can understand. That is the FITZ4JAX promise behind this image—connect a bold future to everyday service, respect every neighbor and build progress that people can see, use and trust. Together, we win when Jacksonville’s growth reaches the whole community.
