A SPEECH OF HOPE · TOGETHER, WE WIN
The City That Refused to Leave Anyone Behind
My covenant with Jacksonville—spoken as a veteran, businessman, coach, neighbor and friend.
“Jacksonville will not be measured by how loudly City Hall celebrates itself. We will be measured by whether a child sees a future, a senior feels remembered, a veteran finds a hand, a victim finds justice, a worker finds opportunity, and every neighborhood can see the city keeping its word.”
Hi, Friend
Jacksonville, I come before you with urgency, gratitude and love. I have worn the uniform. I have known discipline, pain, uncertainty and the healing power of people who refuse to leave one another behind. I do not claim that one mayor can command every outcome or erase every hardship. I claim something more serious: your mayor can prepare, listen, tell the truth, assign responsibility, publish progress and stand beside you when the work becomes difficult.
“Faith is a living, daring confidence in God's grace.”
— Martin Luther · Preface to Romans, as discussed by Concordia SeminaryFor this campaign, daring confidence means pairing faith with service, preparation and humility.
I will come to the barbecue. I will sit at the neighborhood table. I will meet the people who disagree with me. I will listen to the city employee who understands a broken process, the parent waiting for a safe bus stop, the officer carrying a heavy shift, the nurse holding a family together, the entrepreneur risking everything, and the teenager asking whether this city has a place for their dream. You will be able to contact this administration through published channels, scheduled office hours, district meetings and service tracking. Accessibility will be a system—not a campaign pose.
“The unexamined life is not worth living.”
— Socrates · Plato, Apology 38aWe will examine our systems honestly, because improvement begins when government is willing to question itself.
Again and again, our message is simple: safer neighborhoods, lower costs, better city services. Again and again: youth, seniors, veterans, families. Again and again: method, precision, teamwork. Everybody knows Jacksonville’s potential. Now we prove it. Together! We win.
The covenant: twelve commitments
“Government of the people, by the people, for the people.”
— Abraham Lincoln · Gettysburg Address, Library of CongressThe covenant belongs to Jacksonville's people; public office is stewardship, not ownership.
Safe neighborhoods
Focused enforcement against violence, strong victim services, community policing, youth prevention, lawful accountability and public reporting. I support honorable officers and constitutional policing together.
Lower costs
Methodical budgets, competitive purchasing, clearer permitting, housing supply, infrastructure maintenance and incentives tied to measurable jobs—not blank checks.
Better city services
Potholes, drainage, sidewalks, septic conversion, parks, sanitation and response times will be managed with public standards, assigned responsibility and completion dashboards.
The greatest youth movement
Sports, arts, internships, apprenticeships, civic learning, first jobs and safe transportation will give young people a visible path from talent to opportunity.
Veterans, seniors and families
Coordinated veteran navigation, suicide prevention, adaptive recreation, caregiver support, senior wellness, food access, homelessness prevention and community centers will fight isolation.
Health and hope
Exercise, behavioral-health access, crisis response, addiction treatment, self-care and belonging will be treated as parts of public safety and human dignity.
Clean air, water and streets
Pollution prevention, litter enforcement, resilient drainage, clean-water investment, tree stewardship and transparent environmental measures will protect every ZIP code.
Jobs and business
Faster understandable processes, workforce pipelines, skilled trades, small-business help, fair procurement and performance-based recruitment will make Jacksonville easier to build in responsibly.
Arts and belonging
A feasibility-first world-class performing arts center would connect local artists, education, restaurants, public space, tourism and affordable community programming.
Sports and destination growth
Jacksonville will prepare responsible cases for professional soccer, basketball opportunities, major matches, tournaments, wrestling, boxing and conventions—with independent demand, hotel, transportation and financing analysis.
Housing stability and unhoused neighbors
Eviction prevention, coordinated outreach, safe shelter, treatment, rapid housing navigation, responsible reentry and outcome-based contracts will combine compassion with order.
Open government
Appointments, salaries, debt, contracts, capital projects, service metrics and major decisions should be understandable, current and available to the people.
“The division of labour produces solidarity only if it is spontaneous.”
— Émile Durkheim · The Division of Labor in Society; English translations varyA strong city respects different talents and builds fair cooperation among workers, neighborhoods and institutions.
Day One: listen, measure, move
On Day One, lawful preparation becomes visible action. Department leaders will receive clear questions: What service is failing? What is delayed? What does it cost? Who owns the next decision? What can be fixed administratively, what requires Council legislation, and what depends on an independent agency, court, state or federal partner? We will publish a baseline and a 100-day scorecard instead of pretending every long-term project can be completed overnight.
“How'm I doing?”
— Ed Koch · Signature public-accountability questionThat question should become a Jacksonville habit: ask residents, publish the measures and accept the answer.
We will review dangerous road conditions, drainage hot spots, service backlogs, emergency readiness, violent-crime patterns, shelter and treatment capacity, veteran navigation, youth programming, permitting time, delayed capital work and contract performance. We will protect ongoing investigations, procurement integrity, worker rights and due process. Urgency is not permission to break the law. Urgency is the discipline to arrive prepared.
“The only thing we have to fear is fear itself.”
— Franklin D. Roosevelt · First Inaugural Address, FDR LibraryFear will not govern our schedule. Verified facts, lawful action and steady courage will.
A city alive with opportunity
I see construction apprentices carrying new credentials. I see local artists walking into a world-class venue and knowing the stage belongs to Jacksonville too. I see youth teams with equipment, seniors dancing, veterans coaching, content creators learning production, first responders training with cutting-edge tools, and businesses choosing Jacksonville because the rules are clear and the workforce is ready.
“Ask not what your country can do for you—ask what you can do for your country.”
— John F. Kennedy · Inaugural Address, JFK LibraryJacksonville's future asks something of every one of us: service, participation and responsibility.
Major projects will face independent feasibility studies, public input, environmental review, lifecycle budgets, competitive procurement and Council approval. Public-private partnerships must say who pays, who owns, who carries risk, and what happens if projections fail. Naming rights and sponsorships can help; philanthropy can help; earned revenue can help. But hope is not a financing plan. The numbers must work, and neighborhood essentials must never become collateral damage for a headline.
“We built community all over the diaspora.”
— Wyclef Jean · Associated Press interview, 2026Jacksonville's Haitian, Caribbean and global communities show how culture can connect neighborhoods without erasing their differences.
Four days, full service—and seven days of opportunity
A modern city should test better ways of working, but City Hall must never experiment at residents' expense. I propose a phased four-day-workweek standard for eligible city teams, beginning with a six-month department-by-department pilot. Staggered days off would preserve public access; police, fire, emergency communications, utilities and other continuous operations would retain mission-appropriate coverage. Payroll law, collective bargaining, published baselines and independent evaluation would govern every step.
For the wider Jacksonville economy, participation would be voluntary. Private employers—not politicians—would decide which lawful schedule fits their customers and operations. City Hall would provide a practical toolkit and combine the initiative with faster permitting, fewer duplicate requirements, performance-based business tax relief and a disciplined plan to restrain property-tax rates as sustainable growth permits.
Thoughtful flexibility can strengthen recruitment, retention, focused productivity and workforce resilience. Cross-training can improve handoffs. Fewer commutes can reduce employee costs and parking pressure. Staggered teams can widen customer hours. Those are potential benefits, not guaranteed results; service, cost, safety, job creation and customer data must decide what continues.
Read the complete citywide workweek, employer-growth and taxpayer-relief proposal →
Law, order—and a hand extended
I will be a law-and-order mayor. Violence, trafficking, armed robbery, domestic abuse and repeat serious offending demand focused, evidence-based action. Victims deserve protection and follow-through. Officers deserve training, equipment, ethical leadership and wellness support. Residents deserve constitutional policing, equal treatment and the confidence to report wrongdoing.
“Give me liberty, or give me death!”
— Patrick Henry · Liberty or Death address, Library of CongressLiberty is precious. Jacksonville must protect both public safety and the constitutional freedoms that give public service its moral purpose.
“Discipline is doing what you hate to do, but doing it like you love it.”
— Mike Tyson · Mike Tyson, published remarksThat is our operating standard: do the difficult work consistently, even when nobody applauds it.
Being unhoused is not itself a crime. We will distinguish poverty from danger while addressing unsafe conduct consistently. Eviction prevention, outreach, shelter, treatment, housing navigation, reentry and employment must operate as one accountable network. We will reward verified service, mentorship, treatment milestones, education and neighborhood improvement through lawful recognition and practical support—not by buying political loyalty.
“Service to others is the rent you pay for your room here on Earth.”
— Muhammad Ali · Muhammad Ali CenterStrength is not merely winning a fight. It is using our capacity in service to people who need a fair chance.
Our nine-step shield for natural disasters
I have lived the reality of missions where information, readiness and teamwork save lives. I know what it means to depend on the person beside you. An emergency plan must work for the resident without a car, the senior who needs medication, the child who is afraid, the nurse who cannot leave a patient and the first responder whose own family is waiting at home.
Know the risk before the sirens
Publish neighborhood-level flood, wind, heat, wildfire and infrastructure risk maps in plain language, with accessible and multilingual formats.
Create one trusted warning system
Coordinate alerts across text, phone, radio, television, social media, outdoor signs and disability-accessible channels; test the system publicly and correct dead zones.
Protect the medically vulnerable
Maintain voluntary, privacy-protected planning for residents who need electricity-dependent care, transportation, medication support or accessible shelter.
Pre-position people and equipment
Use forecasts and verified thresholds to stage rescue equipment, generators, fuel, water, communications gear and trained crews before conditions become unsafe.
Harden essential facilities
Prioritize backup power, communications redundancy, cybersecurity, flood protection and continuity plans for fire stations, police facilities, shelters, water systems and emergency operations.
Train neighborhoods together
Offer recurring preparedness classes with first responders, veterans, schools, faith groups, apartments, nursing homes and businesses; include CPR, first aid and family reunification.
Use modern situational awareness
Evaluate lawful tools such as flood sensors, weather stations, outage mapping, drones, satellite information and resilient radio networks while protecting privacy and requiring trained operators.
Communicate through recovery
Provide scheduled briefings with confirmed facts, open assistance centers, transparent debris routes, contractor-fraud warnings and public dashboards for restoration work.
Review every response
After each emergency, publish an independent after-action report, protect whistleblowers, fix failures, reimburse lawful mutual-aid costs and update the plan before the next season.
During a crisis, I will not disappear behind a slogan. The administration will provide scheduled public updates, clearly separate confirmed facts from estimates, correct errors, and explain what residents should do next. Technology will support judgment; it will not replace trained professionals or become an excuse for surveillance.
Four years of visible proof
By the end of the first year, residents should be able to see a service baseline, priority repair map, public contract and project tools, preparedness improvements, stronger outreach coordination and published performance reviews. By two years, Jacksonville should show measurable movement in road completion, permitting reliability, youth placements, veteran and housing navigation, park access, pollution response and emergency readiness.
By four years, the test will not be whether every ambitious concept has opened its doors. The test will be whether essentials improved, long projects passed responsible milestones, residents received honest reporting, and the next administration inherits stronger systems instead of hidden bills. We will celebrate verified progress, admit setbacks and correct what fails.
The people are the main event
Imagine a citywide table—different parties, languages, faiths, neighborhoods, uniforms and family stories. The food is warm. The music travels. Children laugh. Seniors tell us how Jacksonville used to feel. Veterans remember those who did not make it home. First responders finally sit down. Business owners exchange ideas. Artists perform. We disagree without discarding one another.
“L’Union fait la force — In union there is strength.”
— Republic of Haiti · Legend on Haiti’s coat of arms, Embassy of HaitiMy Haitian heritage carries this lesson into our Jacksonville covenant: unity is not sameness; it is different people joining their strength for a common purpose.
“Everyone needs to be valued. Everyone has the potential to give something back.”
— Diana, Princess of Wales · Humanitarian remarksOur measure of belonging is whether every resident is valued and has a real way to contribute.
That is not weakness. That is civic strength. That is the morale a performing arts center, sports fields, parks, libraries and community centers can help nurture when programming is affordable and transportation connects people to it. Buildings do not manufacture love. People do. Government’s role is to keep the doors fair, the spaces safe, the finances honest and the opportunities real.
Jacksonville, you are welcome here
Let me speak directly to every unhoused neighbor sleeping in a car, under an overpass, in a shelter or on somebody’s couch: I will not forget you. I have shared meals and conversations with many unhoused neighbors. I have heard intelligence, humor, pain, faith and determination, and those conversations strengthened my respect and care for you. I will not turn your hardest season into a punch line or reduce your life to a service-call number. You deserve a safe place to sleep, a path to identification and benefits, access to health care, the chance to work, treatment when you choose it and a city team that follows through. We will protect public spaces and enforce laws against dangerous conduct, but being unhoused will never erase your humanity. You are part of Jacksonville’s future. You are our neighbors. Together, we win.
Let me speak to the veteran who wakes up before the alarm because the body remembers a place the calendar says is over. Let me speak to the first responder whose shift follows them home, the survivor whose nervous system still stands watch and the family learning how to love someone through PTSD. I am one of you. I know strength and pain can occupy the same uniform, the same home and the same heart. Asking for help is not surrender. Jacksonville will build more confidential, voluntary paths to qualified care—and it will respect the courage it takes to use them.
To the disabled community: you should not have to fight the same barrier at every doorway, bus stop, sidewalk, website, meeting and job application. Accessibility is not decoration. It is freedom in practice. Our boards will include disabled residents before designs are finalized. Our emergency plans will account for mobility, sensory, intellectual and medical needs. Our service dashboards will measure whether access works in the real world.
To our LGBTQ neighbors, and to every resident who has felt watched or judged: whether you are straight or gay, what consenting adults lawfully do behind closed doors is not City Hall’s business. Let’s keep it that way. Jacksonville, we can say “hmmm-mm,” share a laugh and still defend one another’s privacy. We do not have to understand every life exactly to respect the person living it. You are welcome in this city.
To people in sex work: you are human. Your occupation or circumstance does not cancel your right to respectful health care or protection from violence. Some people are surviving hard times; others are coerced or trafficked; people’s stories are not identical. We will support lawful, confidential medical and mental-health access, violence prevention, benefits navigation and voluntary exit services while focusing enforcement on trafficking, force, fraud, coercion and abuse. A peaceful city makes it easier—not harder—to reach a doctor or ask for help.
Northside—Duval’s front porch—stand tall. Westside—Jacksonville’s strong shoulder—keep pushing. East Arlington—our river-breeze engine—bring that confidence. Southside, Mandarin, Baldwin, Downtown, the Beaches and every neighborhood between: you are not an afterthought on somebody else’s map. Your government should answer the phone, fix what it can, explain what it cannot and give you a way to track the difference.
Big up our veterans. Big up the nurses, caregivers, sanitation crews, teachers, tradespeople and honorable first responders. Big up the grandmother holding a family together, the teenager who needs one adult to keep a promise and the small-business owner who unlocks the door before sunrise. Government cannot remove every burden, but it can stop adding needless confusion. It can make help easier to find, rules easier to understand and progress easier to see.
I started this campaign as one man. Now I have the people. Not a crowd to use, but neighbors to hear. Not fans outside the ropes, but citizens in the main event. Together we plan. Together we work. Together we rise. Together we win. Together we win. Together we win.
Read the complete safety, housing, mental-health and dignity plan →
Thank the teams that proved Jacksonville can host
Give the Jaguars their credit. Give the Jumbo Shrimp and Icemen their credit. Give AEW its credit for its Jacksonville roots, and give WWE credit for continuing to bring major live entertainment here. Give UFC credit for trusting Jacksonville with championship nights. None of that belongs to one politician. It belongs to owners who invested, workers who delivered, athletes who performed and fans who showed up.
Now let us build on that foundation responsibly. We will prepare evidence-based proposals for future Major League Baseball and NHL opportunities, pursue more UFC and championship boxing, and welcome responsible party and event promoters into a safer-nightlife partnership. Leagues decide franchises. Owners invest capital. Promoters sign events. Council protects the public purse. City Hall’s job is to make Jacksonville organized, safe, transparent and ready to earn the next yes.
Read the detailed baseball, hockey, combat-sports and safer-events proposal →
THE MAIN EVENT · US AGAINST OURSELVES
Jacksonville, step into the future together
Friends, this is the moment when the lights come up, the bell sounds and a city decides what kind of character it carries into the next round. But hear me clearly: our opponent is not the neighbor across the river. It is not the family that votes differently. It is not the newcomer, the old-timer, the renter, the homeowner, the business owner, the city worker, the person in uniform or the person asking uniformed authority to listen. Our opponent is the voice inside us that says the pothole will always be there, the permit will always be confusing, the young person will always have to leave, the senior will always be lonely and the forgotten neighborhood should stop expecting better.
This is us against our own resignation. Us against our own fear. Us against the temptation to confuse a slogan with a result. Us against the habit of waiting for somebody else to care first. The contest is not Jacksonville against Jacksonville. The contest is Jacksonville against every low expectation that has ever been placed upon us—and we will meet that contest with love in our hearts, toughness in our work and proof on the public dashboard.
“Winning has a price. Leadership has a price.”
— Michael Jordan · The Last Dance, as reported by NBA.comLeadership has a price: preparation, accountability and the willingness to carry responsibility when the outcome is difficult.
We are proud Floridians. We know the sun, the storm, the river, the ocean wind and the long season when heat tests patience. We know how to prepare before a hurricane, how to check on a neighbor after it passes and how to rebuild when the easy answer disappears. Florida toughness is not noise. It is boarding the windows, stocking the shelter, answering the radio, clearing the road and returning the next morning to finish the job. Jacksonville toughness will mean doing ordinary duties extraordinarily well.
Duval County is not a collection of strangers borrowing the same map. We are a people connected by bridges, work, schools, worship, service, sport, music, food and memory. Northside strength matters to Westside opportunity. Arlington safety matters to Beaches prosperity. Mandarin mobility matters to downtown growth. Baldwin, the urban core, the river communities and every neighborhood between them rise more securely when the entire city can trust its roads, drains, emergency services and public institutions.
One river. Many neighborhoods. One duty. Many talents. One Jacksonville—and when Jacksonville stands together, TOGETHER! We win.
History does not remember cities merely because they had potential. History remembers what people did with it. Generations before us built ports, roads, neighborhoods, schools, bases, hospitals, businesses, churches, synagogues, mosques, cultural institutions and family traditions. Some chapters deserve celebration. Some demand honest examination. We inherit both the achievement and the unfinished work. Patriotism is mature enough to love a place without pretending it has never failed, and strong enough to repair what love reveals.
Patrick Henry's language reminds us that liberty carries an extraordinary price. Lincoln's words remind us that democratic government belongs to the people. Haiti's coat of arms teaches that strength lives in union. MacArthur's cadence—Duty, Honor, Country—reminds every veteran that service is bigger than applause. Those traditions do not ask us to memorize history and sit still. They ask us to become responsible authors of the next page.
I bring an Army understanding to that assignment. Army Strong does not mean one person is invincible. It means the mission is understood, the standard is clear, the team is trained and nobody casually abandons the person beside them. It means leaders account for people and equipment. It means after-action reviews tell the truth. It means a plan has contingencies. It means courage walks with discipline. That is the spirit I want in City Hall: prepare, execute, measure, correct and never forget whom the mission serves.
I also attended programs offered by Trump University. Yes, I said it—some friends smiled, some raised an eyebrow, and look at that: we are still standing together. I value what I carried away about enterprise, presentation, negotiation and setting bold goals. You do not have to admire every school I attended, every lesson I studied or every political figure in America to sit at the same Jacksonville table with me. Keep what is useful, question what is not, laugh together when we can and judge this campaign by whether our plans serve the people. That is unity with personality—and there is room for everybody.
People Strong means the parent working two jobs still has a voice. Veteran Strong means no veteran should need a decoder ring to find help. Senior Strong means a lifetime of contribution is answered with dignity, access and human contact. Youth Strong means talent is met with coaches, instruments, internships, apprenticeships, safe fields and adults who keep their word. Business Strong means rules are understandable, decisions are timely and competition is fair. Duval Strong means none of those commitments compete for permission to matter.
We will preach hope, but our hope will wear work boots. It will carry a clipboard. It will know the budget line, the project manager and the expected completion date. We will preach love, but our love will not look away from violent crime, abuse, exploitation or corruption. Love protects the innocent. Love supports honorable first responders. Love respects constitutional rights. Love insists that treatment works, contracts perform and public money reaches the public purpose promised.
We will be tough enough to prosecute a plan and humble enough to amend it. Tough enough to say no to a bad deal and open enough to hear a better one. Tough enough to publish disappointing numbers and disciplined enough to improve them. Any politician can declare victory before the work begins. Our movement will let residents see the score.
“We can’t be satisfied just because we’re here.”
— Jalen Brunson · 2026 NBA Finals remarks, NBA.comReaching the stage is not the finish line. Jacksonville must keep learning, improving and completing the next possession together.
Imagine the first hundred days: department baselines published, dangerous conditions prioritized, resident response standards visible, emergency systems reviewed, youth and veteran partners convened, contracts examined and a schedule of measurable actions placed before the public. Imagine two years: repairs moving with greater reliability, more young people in paid pathways, clearer business processes, stronger neighborhood coordination and independent evidence showing which pilots deserve expansion. Imagine four years: not perfection, not fantasy, but a city measurably safer, cleaner, easier to navigate, more prepared and more confident because government learned to finish.
When the critic asks, “Can Jacksonville really do this?” our answer will not be anger. Our answer will be the plan. When the skeptic asks, “Who pays?” our answer will be the lifecycle budget, the funding source, the risk allocation and the public vote. When a resident asks, “What about my street?” our answer will be a service request they can track and a standard the administration must meet. When an employee says, “There is a better way,” our answer will be, “Show us safely, lawfully and measurably.”
And when somebody tries to turn us against one another for easy applause, we will remember the real match: us against ourselves. Our discipline against our distraction. Our compassion against our indifference. Our preparation against our panic. Our standards against our excuses. Our neighborly love against our loneliness. Our future against the belief that nothing can change.
This movement has room for Republicans, Democrats, independents and people who are tired of every label. It has room for every race, every lawful faith, every generation, every part of Duval and every resident willing to build. Unity does not require unanimous opinions. It requires a shared commitment to truth, safety, dignity, opportunity and peaceful democratic action.
So Jacksonville, tag in the teacher. Tag in the veteran. Tag in the nurse. Tag in the officer who serves honorably and the resident who asks the hard question. Tag in the mechanic, the artist, the coach, the entrepreneur, the sanitation worker, the firefighter, the student and the grandparent. This is not a one-man show. This is a citywide team, and the people are not sitting outside the ropes. The people are the main event.
“We will not conquer one another. We will conquer the fear, delay, division and low expectations that have kept Jacksonville from becoming everything its people already know it can be.”
Stand up with hope. Stand firm with love. Stand ready with toughness. Stand together as Jacksonville. Proud Floridians. Duval Strong. People Strong. Army Strong. Not because the work is easy—but because the people beside us are worth the work.
COMMON SENSE IN THE REPUBLIC
Thirteen promises to the people
This is a Republican campaign with a bipartisan governing promise. And yes, the word is “republic”—so for one second, everybody gets to be a little “republic-an.” Ha! Then we put the labels back in our pockets and get to work. Common sense does not ask for your party card before it fills a pothole, answers a 911 call, opens a park or helps a veteran find the right door.
I want Republican minds, Democratic minds, independent minds and people who have had enough of parties altogether. Bring conviction. Bring questions. Bring evidence. The people will rule through lawful elections, public meetings, accessible records, honest budgets and institutions that respect their limits. I am one of the people, with the people, from the people, by the people and accountable to the people. When I say “Together,” Jacksonville, you say “We win.” Together! We win!
Tell the truth about the starting line
We will publish lawful service baselines, major backlogs, project status and measurable priorities. No invented victory laps and no hiding bad news. Together, we win.
Protect life and constitutional liberty
Focused enforcement will pursue violence, trafficking and abuse while due process, ethical training and community policing protect public trust. Together, we win.
Make basic services trackable
Residents should see who owns a pothole, drainage, lighting, litter or park request, the expected timeline and the outcome. Together, we win.
Respect every taxpayer dollar
Budgets, debt, incentives and major contracts will be explained plainly and tied to results residents can inspect. Together, we win.
Welcome responsible business
Clearer rules, timely decisions, skilled workers and performance-based incentives will help employers grow without surrendering safety or public value. Together, we win.
Put youth opportunity on the calendar
Sports, arts, jobs, internships, apprenticeships, tutoring and transportation will become visible, measured pathways. Together, we win.
Never forget veterans, seniors or caregivers
Navigation, wellness, accessible recreation, emergency planning and human connection will honor lives of service with practical help. Together, we win.
Meet housing instability with urgency and humanity
Prevention, outreach, safe shelter, voluntary treatment, employment and housing navigation will operate as one accountable system. Together, we win.
Protect privacy and belonging
Disabled residents, LGBTQ neighbors, people with PTSD and every person who has felt left out will have a seat at the table. Together, we win.
Prepare before the storm
Accessible alerts, hardened facilities, staged equipment and public after-action reports will make readiness a year-round mission. Together, we win.
Grow culture, sport and safe celebration
We will support existing Jacksonville anchors, test major-league opportunities honestly and welcome licensed promoters through professional safety plans. Together, we win.
Clean and reconnect Jacksonville
Pollution response, litter enforcement, parks, trees, drainage, sidewalks and neighborhood beautification will receive public standards. Together, we win.
Report back and accept correction
At 30, 100 and 365 days, we will report progress, setbacks, costs and next actions. Keep what works and fix what fails. Together, we win.
THE COMPLETE FITZ4JAX PLATFORM
Every page, every neighborhood, one covenant
The campaign website is not a pile of disconnected promises. It is one public roadmap. These chapters bring its neighborhood plans, government reforms, cultural vision, family commitments and economic proposals into this address so Jacksonville can hear the whole case in one place.
A government that shows its work
Jacksonville deserves a government that can explain what it is doing in language a working family can understand. Our transparency hub will organize the budget, debt, contracts, salaries, appointments, capital projects and mayoral decisions in one readable place. We will distinguish facts from proposals, date the information and link residents to the official record. Every major initiative should answer five questions: Who is responsible? What does it cost? Where does the money come from? When should the public see a result? How will success or failure be measured? That is not hostility toward public employees. It is respect for their work and for the residents who pay the bill.
I will approach the consolidated government department by department, with method and precision. Police, fire and rescue, public works, parks, libraries, planning, finance, neighborhoods, housing, procurement, information technology, emergency preparedness and every independent partner have different legal duties. We will not impose one fashionable answer on every office. We will listen to front-line workers, map the process, find duplication, protect lawful authority and publish service standards. A mayor should know when to lead, when to ask Council, when to work with constitutional officers and when the honest answer is that another institution controls the decision.
The budget will become a moral and operational document, not a fog of numbers. We will examine recurring costs, debt service, maintenance obligations, vacancies, overtime, grants, reserves and the full life-cycle cost of new construction. We will compare projected benefits with actual results. Competitive procurement will be protected; sole-source decisions will be explained; vendors will be evaluated against clear deliverables. When something slips, residents will not have to hunt for the truth. A dashboard will show the original schedule, the revised schedule, the reason and the person accountable for the next step.
This administration will invite correction. Inspectors, auditors, employees, residents, journalists and Council members should be able to identify a weakness without being treated as enemies. We will protect lawful whistleblowing, preserve records and respond to public requests with professionalism. Public trust grows when leaders admit what is not working and fix it. I want Jacksonville to become known as the city where the receipt is available, the decision is dated, the contract is searchable and the people can follow the work from promise to completion. The people will rule because the people will have information worthy of their responsibility.
Every neighborhood gets a plan and a scorecard
Northside, Westside, East Arlington, Southside, Mandarin, Downtown, Baldwin, the Beaches, the urban core and every community between them deserve more than a copied paragraph with a different ZIP code. Our neighborhood pages begin with listening and turn local concerns into eight trackable plans: public safety, roads and drainage, parks and youth opportunity, housing stability, small-business access, cleanliness, mobility and resident communication. Those plans will change when local evidence changes. The Westside will not be treated like the riverfront. The Northside will not be treated like Mandarin. Equality means equal seriousness, not identical answers.
On the Westside, our vision places sports, skilled trades and community facilities where land and transportation analysis support them. Soccer fields should look and function like soccer fields. Baseball diamonds, wrestling rooms, martial-arts space, electrical and plumbing training, first-responder practice facilities and future community centers require practical sites, parking, drainage and operating plans. Outside the one proposed world-class performing arts center, major new civic facilities in this platform are directed primarily toward Westside and Northside opportunity areas—not crowded along the river. Existing schools and closed facilities should be evaluated for lawful reuse before taxpayers are asked to build something new.
A neighborhood scorecard will report pothole response, resurfacing, ditch and drainage work, sidewalk access, streetlights, mowing, litter, park conditions and the status of major projects. It will not promise that every request can be granted immediately. It will promise that requests are acknowledged, prioritized by safety and need, assigned and closed with an explanation. When a resident says, ‘My street has been waiting,’ City Hall should be able to answer with more than a press release. That is how safer neighborhoods, lower costs and better city services become daily practice.
Our campaign bus is a symbol of mobile outreach, not a substitute for government offices. It represents going to residents instead of requiring every resident to come downtown. Community meetings, service navigation, voter education and volunteer activity can travel to apartment communities, senior centers, veteran gatherings, rural areas and neighborhood events. Support vehicles would help campaign volunteers carry materials safely and lawfully. In office, that same outreach principle would be implemented through official mobile service days, properly staffed and separated from campaign activity. Government belongs in every neighborhood, and access should not depend on a resident owning a car.
I will return to these neighborhoods after Election Day. We will hold rotating public meetings with accessible locations, translated materials and published follow-up. We will invite praise, complaint and better ideas. The promise is not that City Hall will always say yes. The promise is that it will listen, decide, explain and keep the record open. Jacksonville is too large and too diverse for leadership by downtown rumor. We will govern from the whole map, and the whole map will be able to see itself in the plan.
Law, order, justice and neighborly trust
I will be a law-and-order mayor because every child, senior, worker, visitor and business deserves safety. That means focused action against murder, shootings, domestic violence, trafficking, robbery and repeat predatory conduct. It also means constitutional policing, sound training, evidence, supervision, victim support and honest review. Supporting police and requiring accountability are not opposites. Honorable officers benefit when standards are clear, dangerous staffing gaps are addressed and misconduct is handled fairly rather than allowed to poison trust. Friendly policing can be firm policing; dignity and consequences can stand on the same street.
Our twenty-five-step safety and homelessness framework begins before the emergency call. It includes lighting, clean lots, working parks, youth activities, credible mentors, behavioral-health response, domestic-violence resources, reentry support and coordination with schools, hospitals, courts and community organizations. We will identify repeat locations and recurring conditions without labeling an entire neighborhood. Data will guide deployment, but human judgment and civil rights will govern its use. Technology must have written rules, audit trails and meaningful privacy protection. A safer city cannot be built by making innocent people feel permanently watched.
Athletes, artists, public figures and ordinary residents facing verified threats deserve professional risk assessment. Our proposal for major events includes trained venue security, emergency medical planning, traffic control, communication with organizers and proportionate protection based on real danger—not celebrity status. The same discipline applies to block parties and international championships: define responsibility, inspect the site, plan evacuation, protect workers and guests, and learn afterward. Jacksonville can become the hub where world-changing conversations and major competitions occur because safety is prepared, not improvised.
We will reward good behavior without turning citizenship into a gimmick. Youth achievements, lifesaving acts, ethical reporting, neighborhood cleanup, sports excellence, arts accomplishment and quiet service deserve public recognition. Gold mayoral jackets, certificates, trophies or ceremonial belts can celebrate residents when standards are transparent and gifts comply with law and budget rules. Recognition raises morale when it is earned, inclusive and never confused with political endorsement. ‘Hey! Way to go—you!’ should become a civic habit: Jacksonville noticing the people who make Jacksonville better.
Crime prevention also means hope. A teenager who sees a real apprenticeship, a coach, a safe ride and a place to practice has more choices. A person leaving jail with identification, treatment and a lawful job has a better chance to stay out. A victim who receives updates and support is not abandoned after the report. We will be tough on violence and serious about the conditions that allow violence to repeat. The goal is not a dramatic headline for one night. The goal is fewer empty chairs at family tables for years to come.
VET-DAY, veterans centers and the promise to remember
Jacksonville is a military city, and gratitude must be more than a phrase between Memorial Day and Veterans Day. Our proposed VET-DAY would be a joyful, citywide celebration of Duval’s veterans and military families: music, food, storytelling, resource navigation, adaptive recreation, employment connections and remembrance. Yes, we can celebrate our ‘sexy veterans’ with humor and pride while honoring the gravity of service. Army Strong. Navy proud. Marines, Air Force, Coast Guard, Guard, Reserve and every family that kept the home front—Jacksonville sees you.
I know the work of helping build energy around a veterans organization’s venue and the complicated relationships that can follow. I speak with humility about Post 9 and the community servants around it. I recognize Operation Barnabas and other credible organizations doing hard work. I thank Ami Ritter for her commitment, Raylan Heck for being a good man in the community, and Blake for his service. I recognize Tucker, Marc Pica and Ted for the work associated with veterans and boots-on-the-ground efforts. These acknowledgments are gratitude, not claims of political endorsement. We can agree, disagree, repair misunderstandings and still salute useful service.
Any suspension or personal disagreement should not become a permanent wall between people committed to veterans. My message is simple: continue to be great, continue the mission, protect the organization, respect due process and leave a door open for reconciliation. Boots on the ground matter. So do governance, safety, financial integrity and a culture in which volunteers can ask questions. The city should partner only through lawful, transparent agreements with measurable public benefit. Humility means recognizing that no campaign owns veterans, no organization speaks for every veteran and every worthy partner must earn trust continually.
Our veterans and community center vision places accessible hubs across Northside, Westside, Southside and Eastside areas. Each would be evaluated for counseling partnerships, benefits navigation, caregiver help, peer support, recreation, arts, job training, legal clinics and family programming. We will not build empty monuments. Feasibility, operating partners, transportation and measurable use come before ribbon-cutting. Existing organizations and facilities should be strengthened where they can do the job. The goal is a warm door that helps a veteran reach the right service without telling their story six times.
Veteran suicide is not a slogan. We will support a twelve-step local prevention strategy built around trained peers, confidential qualified care, lethal-means safety education, family support, rapid referrals, crisis lines, follow-up after hospitalization, substance-use treatment, employment, housing stability, first-responder training and public reporting that protects privacy. If you are in crisis, call or text 988 and press 1 for the Veterans Crisis Line. If you are a friend, make the call with them. Higher morale is not created by pretending pain is absent. It is created when people know they can speak and still belong.
The greatest youth movement: You Play, We Pay
The future is youth, and the future needs more than applause. ‘You Play, We Pay’ is a proposal to reduce financial barriers to city-supported youth sports, dance, music and recreation through eligibility rules, partnerships, grants, sponsorships and appropriations approved in public. If a child wants to play soccer, learn ballet, join a band, wrestle, code, paint or train in a skilled trade, the first answer should not be, ‘Can your family afford the equipment?’ We will pursue responsible ways to lend equipment, subsidize fees and use public facilities fully while preventing waste and favoritism.
College is a powerful path, but it is not the only honorable first stop. Work, earn and then learn can be a smart sequence. Our youth plan connects high-school seniors with paid internships, apprenticeships, union and nonunion trades, health care, logistics, technology, hospitality, government service, public safety and small business. Employers need dependable talent. Students need experience, references and income. The city can convene partners, simplify information, measure placements and make sure the opportunity reaches neighborhoods that have too often been recruited last.
The proposed performing arts center would help local artists and learners only if access is designed from the beginning. We envision community stages, rehearsal rooms, classrooms, affordable performances, youth showcases and transportation partnerships. Free or low-cost shuttles from many parts of the city could carry instruments and adaptive equipment when funding and operations are proven. A resident of any age should be able to say, ‘Your city, dance how you like,’ then enter a safe, welcoming program that respects skill, culture and the joy of beginning.
Our children’s civic-learning stories explain voting, service, self-care, courage, faith, difference and duty in language young readers can enjoy. Children and Videos & Anime belong together because visual storytelling can hold attention and make public life less intimidating. The books are not propaganda lessons demanding agreement. They should invite questions: What does a mayor control? What does Council do? Why do neighbors vote? How do we disagree without cruelty? What does it mean to help? A confident democracy teaches children how institutions work and gives them permission to improve those institutions later.
To every teenager who feels unseen: we will be there. We will listen without laughing at the dream. We will provide honest information, crisis pathways, mentors, recreation and places to create. We cannot guarantee stardom, a scholarship or a perfect season. We can build more fair chances to practice, compete, recover from mistakes and meet adults who keep their word. Perseverance is not telling a young person to struggle alone. It is surrounding effort with tools, structure, patience and love.
Seniors, families and the knowledge that lowers stress
A city of the future remembers the people who carried it here. Seniors deserve safe transportation, accessible sidewalks, cooling and emergency plans, protection from fraud, social connection, recreation and clear help navigating services. Nursing homes and assisted-living communities must be included in preparedness exercises and continuity planning. Caregivers need respite and information. Loneliness is not a minor inconvenience; it affects health, morale and safety. Libraries, parks, arts programs, faith communities and neighborhood centers can become a coordinated web of belonging without replacing qualified medical care.
Everyday knowledge belongs in a citywide culture of confidence. Our Everyday Tips and credit-education pages cover first-time homebuying, understanding a credit report, balancing a checkbook, reading the city budget, disputing inaccurate information lawfully and recognizing financial scams. The city should not act as a private financial adviser, but it can partner with qualified nonprofits, libraries and educators to make reliable information easier to find. A family that understands interest, fees, insurance and taxes can make decisions with less fear and more power.
Mental health and self-care can be serious without becoming joyless. Breathing exercises, walking, sleep, grooming, exercise, good hair, a nice weave, clean clothes and laughter can help a person feel ready to face the day. None replaces clinical treatment when treatment is needed. We can explain old terms like ‘knocker-upper’—a person once paid to wake workers before alarm clocks—and laugh about how far technology has come. We can retire insults like ‘honeyfuggler’ from serious public debate and choose humor that releases tension without stripping people of dignity.
Family policy includes safe parks, dependable services, housing opportunity, food access, child care partnerships, jobs and time together. It includes honoring higher powers and traditions while protecting freedom of conscience. It includes civic duty and military duty without teaching children that violence is glamorous. Our stories emphasize brotherly love, patience, endurance, self-respect and never giving up. Jacksonville should be the best place in America to raise a family because daily systems work—not because a slogan says so.
A four-day-workweek option and a city that welcomes enterprise
Our four-day-workweek proposal is not a promise that every job closes on Friday. Police, fire, sanitation, utilities, hospitals, hospitality, ports, retail and many city services operate every day. The proposal is a carefully measured option: pilots for suitable municipal teams, staggered schedules, ten-hour shifts where lawful and safe, compressed or reduced-hour models where operations support them, and no reduction in public access. Six safeguards guide it—coverage, measurable productivity, worker input, customer-service standards, legal review and an automatic sunset unless evidence supports continuation.
Employers could benefit through recruitment, retention, fewer absences, lower turnover, focused meetings, energy savings and stronger morale. Employees could gain commuting savings, family time, medical appointments, education and rest. The public could gain extended service hours when teams stagger their days. But benefits are not automatic. Workload, fatigue, overtime, equity and customer experience must be tracked. A pilot that merely squeezes five exhausting days into four has failed. A successful model delivers the same or better service with healthier people and transparent results.
City Hall cannot order the entire private economy onto one schedule. We can invite employers to pilot voluntarily, share lawful best practices and recognize companies that publish real outcomes. We can review local incentives and procurement rules so they reward jobs, apprenticeships and verified investment rather than political access. We can streamline permitting, publish checklists, assign navigators for complex projects and set response targets. Less needless government interference means fewer contradictory steps and faster clear decisions; it does not mean eliminating building safety, worker protection, environmental law or fair competition.
I want to lower the pressure of property taxes and business costs, but a mayor cannot responsibly promise a giant cut without showing which services, debts and legal obligations remain. We will analyze the millage rate, taxable growth, exemptions, fees, reserves and long-term liabilities. We will seek savings through procurement, energy efficiency, preventive maintenance, technology that actually works and growth that expands the base. Any tax proposal will publish its effect on police, fire, parks, roads, libraries and debt. Lower costs must be durable, not a one-year applause line followed by a service crisis.
Jacksonville can make more money as a city by making responsible investment easier: more occupied buildings, more employers, more residents with good wages, more visitors, more locally owned firms and more projects completed on time. We will market our port, military community, land, logistics, universities, health systems, culture and quality of life. We will court large companies without forgetting the barber, food truck, contractor, artist, veteran-owned firm and family shop already paying taxes here. I am business, but public office requires more than salesmanship. It requires an honest deal where Jacksonville receives measurable value.
A modern economy also respects remote work, creators, nightlife, tourism and the people whose schedules do not fit nine-to-five. Our aim is a big, cozy, around-the-clock city where lawful businesses can thrive and residents can move safely. Extended entertainment hours should be tested with neighborhood input, staffing, transportation and noise standards—not declared by slogan. Party promoters, venue owners, workers, residents and first responders can build safer events together. Prosperity lasts when the fun is real, the rules are clear and everybody gets home.
Potholes, drainage, bicycles, buses and a cleaner Jacksonville
Potholes are not glamorous, which is exactly why they reveal whether government respects everyday life. We will map complaints, pavement condition, crash risk, transit routes and repeated repairs to prioritize resurfacing and durable fixes. Emergency potholes require rapid response; chronic failures require engineering, drainage and utility coordination. Residents should see when a repair is temporary and when a full project is scheduled. A photograph at a patched hole is not a transportation strategy. The standard is a safer street that lasts.
Drainage, septic conversion, flood mitigation and road work must be coordinated. Repaving a road just before another agency cuts it open wastes money. We will strengthen capital sequencing, utility communication and inspection. Stormwater projects will be explained by basin and expected benefit, with honest limits during extreme weather. Sidewalk repair and accessibility will be measured, not treated as leftovers. Rural roads, urban streets and coastal risks require different engineering, but every project deserves maintenance planning before the ribbon is cut.
Bicycle lanes should be placed where network connections, safety data, road geometry and community use support them. Paint alone is not protection. Designs must consider intersections, schools, transit, freight, emergency vehicles, people with disabilities and maintenance. Bus emergency lanes or priority treatments require partnership with JTA, traffic analysis and pilot evaluation. The goal is not to make drivers, riders, cyclists and pedestrians fight for moral superiority. The goal is to move more people safely and predictably.
Our National Citywide Trash Pickup and Beautification Day would unite residents, businesses, schools, veterans, youth groups and service organizations around a visible mission. It would supplement—not replace—professional sanitation and code enforcement. Supplies, disposal, traffic safety and hazardous-waste rules must be planned. A cleaner block raises pride, but illegal dumping also requires cameras used lawfully, investigation, penalties and convenient disposal options. Beautification means trees, gateways, murals, medians and cared-for public space, with maintenance funding attached.
The pollution plan treats clean air, water and soil as economic infrastructure. We will publish available measures, pursue grants, coordinate enforcement, improve spill response, protect wetlands and trees, reduce litter entering waterways and examine burdens near vulnerable neighborhoods. We will invite industry, universities and residents to solve problems with evidence. Environmental stewardship is not anti-business. Companies value predictable standards, resilient infrastructure and a city where employees want to live. Together we can fix pollution without pretending every source falls under mayoral authority.
One riverfront landmark: the world-class performing arts center
The only major new building this platform proposes on the riverfront is a world-class performing arts center, and even that begins with feasibility rather than a shovel. The concept is a glass riverfront landmark with performance halls, community stages, educational rooms, restaurants, public plazas and opportunity for Jacksonville artists and businesses. Its planning range must remain a planning range until design, engineering, land, operations, financing, traffic, resilience, public input and Council action produce real numbers. Beautiful pictures are invitations to study—not construction contracts.
Why pursue it? Because art gathers people who might otherwise remain strangers. A ballet class, Haitian konpa night, Spanish guitar program, jazz concert, theater production, school showcase, military band, poetry reading or comedy stage can raise morale and create memory. The center could support downtown restaurants, hotels, technicians, costume makers, teachers, security workers, drivers and visiting performers. But economic claims must be independently tested. We will not sell loneliness as a line item or call every projected dollar guaranteed.
Ten steps guide the proposal: establish public purpose, complete market analysis, define community access, select transparent advisers, test sites and resilience, model capital and operating costs, identify public and private funding, plan transportation, protect local participation and require stage-gate approval. Naming rights, philanthropy, sponsorship and private partnerships may reduce public cost, but contracts must protect public access and disclose obligations. The center succeeds only if families across Duval can use it, not merely admire it from outside.
Our arts renaissance stretches beyond one building. Parks, libraries, schools, community centers, small venues, galleries and neighborhood festivals will remain essential. Content creators and aspiring artists need training, rehearsal, business knowledge and chances to perform. A central institution can strengthen that network if it purchases locally, shares stages, offers apprenticeships and travels programming into neighborhoods. Jacksonville culture is already alive. Government’s job is to widen the microphone and protect fair access, not decide which lawful culture is worthy.
The gallery’s twenty-five concepts are storytelling tools. Each image should open into a readable account of the idea, the public questions and the people it hopes to serve. Informative videos can make the vision easier to understand on a phone. We will preserve captions, alt text and fast-loading formats so beauty does not become a barrier. Jacksonville can dream boldly and budget honestly at the same time. That combination—not fantasy and not fear—is how a landmark earns public confidence.
DUVAAAL Homecoming and a calendar of belonging
On Black Friday Eve—the evening after Thanksgiving—we propose the Mayor’s Town Hall Ball: DUVAAAL Homecoming. We will invite all of Duval and everyone who moved away to come celebrate the City of the Future. Picture an elegant all-white affair with red ties, arranged outdoors by the water when weather and safety permit: local vendors, food, music, poetry, dance, youth talent, veteran recognition, first responders and a town-hall spirit. It should feel less like a private gala behind velvet rope and more like Jacksonville’s family reunion wearing its best clothes.
Public ethics matter. Any official event must use transparent sponsorship, procurement, security and ticketing rules. It must provide accessible participation and community benefit. Campaign funds and city funds cannot be blurred. Vendors should have a fair opportunity to apply. Weather, crowd, waterfront, alcohol, transportation and emergency plans must be professional. We can create something Jacksonville has never seen while showing exactly who paid, who contracted and how residents were included. Elegance is stronger when it rests on integrity.
On February 14, the proposed City Hall Affair would bring media, public servants, families and community partners together to dine, talk and consider how we move the city forward. That name gets a little ‘hmmm-mm’—Jacksonville, behave!—but the purpose is civic affection, not secrecy. The press should remain independent. Attendance is not endorsement. Difficult questions are welcome. A confident administration can share a meal with people who praise it, people who challenge it and people who simply want their block remembered.
We also envision Boots on the Ground as a major city event honoring practical service, a July 1 civic kickoff near the water, responsible Fourth of July fireworks, and recurring jazz, cultural and poetry nights. National Citywide Board Game Day can bring generations to the same table. A Mental Relaxation Day can promote qualified wellness resources. A Spa Day concept can involve local small businesses through lawful promotions rather than taxpayer luxury. These events should lift morale, support vendors and reduce isolation while remaining affordable, safe and measurable.
Jacksonville’s calendar can tell residents: you belong here throughout the year. VET-DAY honors service. DUVAAAL Homecoming welcomes people back. Youth showcases reveal talent. Beautification Day renews shared space. Arts nights celebrate culture. Neighborhood meetings convert celebration into accountability. A city is not only pipes and payroll, though those must work. It is also the rhythm that helps people recognize one another. Our new beginning will include a lot of winning, and the deepest win is a neighbor who no longer feels alone.
Real Duval: professional sports and championship destinations
The Jaguars showed that Jacksonville can stand on a national stage. The Jumbo Shrimp, Icemen, universities, youth leagues, wrestling community, AEW’s Jacksonville roots, WWE events, UFC cards and countless organizers have added proof. We say thank you before we ask for more. Existing teams and taxpayers deserve honest coordination during construction, major events and competition for sponsors. A new dream should strengthen current anchors, not treat them as scenery.
On Day One, I would prepare a respectful letter to NBA Commissioner Adam Silver and a thirty-point business case for why Jacksonville deserves serious study. It would cover population, regional reach, corporate support, media, tourism, arena needs, transportation, youth basketball, community benefit and financing. The proposal for a people-owned or city-associated team requires especially rigorous legal and financial review; NBA ownership rules, league approval and enormous capital cannot be wished away. A special commission could study models transparently, but no mayor can award Jacksonville a franchise.
We will build similarly serious cases for Major League Baseball and the National Hockey League, recognizing that each league has different facility, market and ownership requirements. We will ask what owners need to succeed, what residents gain, what risks the public carries and whether independent analysis supports the opportunity. Jacksonville’s room to grow, visitor economy, military community, weather, logistics and sports culture are assets. Public subsidies are not automatic. Any deal must protect taxpayers, disclose assumptions and complement the Jaguars, AEW, the Icemen, Jumbo Shrimp and other existing investments.
Our Westside sports and training concept can support soccer, baseball, golf, wrestling, boxing, karate, jiu-jitsu, handball, table tennis, weightlifting and first-responder practice. An initial 8,000-seat soccer venue is an idea for feasibility analysis, not a guaranteed appropriation. We would approach U.S. Soccer, professional leagues, investors, clubs and community partners with land, transit, operating and demand evidence. ‘Real Madrid is Real Duval’ is cultural affection, not an affiliation claim. Jacksonville can see Madrid as a sister inspiration while building an identity that belongs to Jacksonville.
To boxing promoters: call us when the administration is in place and the proper event team is ready. To UFC and wrestling promoters: let us compete for more cards. To NCAA organizers: let us prove hotel capacity, venues, transportation, practice sites and fan experience for future championships and Final Fours. To major international sports organizers: let us earn consideration through a professional bid. Extra security for athletes will be based on documented threat and operational need, not a velvet-rope theory that famous lives matter more.
Sports can fuel hotels, restaurants, transportation, broadcasting, security, medicine, training and youth ambition. The performing arts center can complement that ecosystem with ceremonies, fan events, entertainment, conferences and athlete-development conversations, while dedicated sports venues do the work they were designed to do. We will pursue more hotels where market demand, infrastructure and land use support them. Jacksonville can host world-changing conversations and unforgettable competition if its promises to leagues are as reliable as its promises to residents.
Our golf-course idea, horse-racing conversations and championship ambitions must follow the same rule: respect governing bodies, identify the correct decision-makers, protect animal and participant welfare, understand infrastructure and never imply approval before it exists. We can contact the organizations connected to the Kentucky Derby and broader racing calendar with a credible concept, but Jacksonville becomes a stop only through their process. Bold leadership opens the door; disciplined preparation earns the invitation.
Housing, health, suicide prevention and human dignity
To the resident without a home: you are not invisible. Our plan combines prevention, outreach, identification, benefits, safe shelter, medical and behavioral health care, addiction treatment, employment, rapid housing navigation and permanent supportive housing for people with the greatest needs. We will establish outcome measures and coordinate providers instead of making people retell the same trauma. Public spaces must remain safe and usable, and dangerous conduct will be addressed. Compassion and order are partners when systems offer a real path forward.
Six halfway homes, six drug-rehabilitation facilities, six pregnant-teen centers, six mental-health clinics and three homelessness-prevention centers are campaign goals that require needs assessment, licensing, siting, qualified operators, sustainable funding and neighborhood engagement. The number cannot replace the work. Some needs may be met by expanding trusted partners or existing sites rather than new construction. Every program must protect patients, staff and neighbors. We will publish capacity, wait times and outcomes while guarding medical privacy.
Our twelve-step suicide-prevention plan includes early education, easy screening, 988 promotion, mobile crisis coordination, peer support, follow-up after emergency care, family training, safe-storage education, treatment access, substance-use services, housing and employment support, and responsible data review. Teens, veterans, first responders, LGBTQ residents, survivors and people with disabilities need culturally competent pathways. No website can provide emergency care. If danger is immediate, call 911; for crisis support, call or text 988.
Exercise is a public-health priority because movement supports physical health, mood, sleep, connection and independence. Safe sidewalks, parks, pools, trails, recreation leagues and accessible classes expand the choices residents can make. Health also includes preventive care, maternal health, nutrition, clean air, personal appearance, rest and laughter. We will talk about self-care without blaming people for illness or pretending wellness slogans replace doctors. A healthier city gives people more practical ways to care for themselves and one another.
Sex workers, people with addiction, returning citizens, residents with severe mental illness and every person who has been stigmatized remain human beings entitled to emergency help and respectful treatment. We will target trafficking, coercion, violence and exploitation while supporting confidential care and voluntary exit services. Jacksonville will not judge lawful private relationships. Straight or gay, married or single, believer or questioner—what consenting adults do behind closed doors is not City Hall’s business. We may raise an eyebrow, say ‘hmmm-mm,’ and then get back to fixing the street.
Many cultures, one Jacksonville sound
Jacksonville speaks in many languages. Our site welcomes English, Spanish, Haitian Creole, Arabic, Portuguese, French, Tagalog, Vietnamese, Burmese and Myanmar languages, Russian, Chinese, Swahili, Farsi and Persian, Turkish, Bosnian, Albanian, Karen and more. Translation must be accurate, accessible and prioritized for essential services. A language button is not the finish line. Emergency notices, voting information, public meetings and major service instructions need qualified human review and clear English originals.
Music reveals similarities before politics names differences. Smooth jazz, Haitian konpa, Caribbean rhythm, dancehall, Spanish guitar, gospel, hip-hop, country, rock, military cadence and orchestral music all use repetition, call-and-response, tension, release and community memory. We will celebrate artists and explain the history without using copyrighted recordings without permission. The website’s cultural music section should link to lawful sources and encourage residents to support creators. Music on the page will remain user-controlled, because welcome should never become an unwanted blast from a phone.
Spain’s culture offers lessons in regional identity, architecture, family, food, football, dance, literature and public gathering. We admire Princess Leonor’s completion of demanding military training across Army, Navy and Air Force pathways as an example of public preparation and duty. Praise does not imply endorsement or affiliation. Jacksonville can respectfully build cultural, educational, business and sports exchanges with cities abroad while celebrating the Spanish-speaking communities already shaping Duval.
Haitian culture reminds us that L’Union fait la force—in union there is strength. Our campaign’s affection for Nu-Look, Sweet Micky, Carimi, T-Vice, Phantom, Tropicana, Tabou Combo, Wyclef Jean and other artists must be expressed with correct names, lawful links and respect for different views. Cultural pride does not require political uniformity. A Jacksonville cultural night can place konpa beside jazz, Spanish guitar beside gospel and youth poetry beside a military band, then let the audience discover how much rhythm we share.
We reject forced sameness. Jewish, Muslim, Sikh, Christian, Hindu, Buddhist, secular and other neighbors do not need to erase belief to hold hands in civic peace. Black, white, Latino, Asian, Indigenous, Arab, Caribbean, African and European stories all belong in Jacksonville’s future. Togetherness is not a stock image. It is equal access, physical safety, religious liberty, honest history and the daily courage to treat a stranger as a future friend.
Community centers, food access and the dignity of care
We propose community centers distributed across Northside, Westside, Southside and Eastside areas, with rural and underserved locations receiving serious consideration. The images should match the proposal: broad land where broad land is described, modest water views only where geography supports them, and diverse residents rather than the same faces repeated. A rendering is not proof of a site. Each center would require land, access, staffing, security, operations, maintenance and neighborhood approval. Existing centers should be improved before duplication is funded.
Thirty-three recognized, city-backed locations for soup kitchens and food distribution are a target for coordination, not a promise to control independent charities. Organizations and companies could bring food through published health, safety, scheduling and equity rules. The city can map services, identify gaps, support logistics and connect residents to benefits while honoring the nonprofits and faith communities already feeding people. Hunger does not care about party labels. Neither should a meal.
Community centers can host board games, line dancing, the Cha-Cha Slide, health screenings, veterans navigation, senior programs, youth tutoring, disaster training, arts, small-business classes and neighborhood meetings. Picture police, firefighters, nurses, veterans, children and elders laughing over a game—not as staged propaganda, but as a goal for genuine relationship. Programs must be staffed and evaluated. A room becomes a community center only when the community returns.
Our vision includes fire and medical professionals high-fiving after a successful training, children of different backgrounds sharing teams, and faith communities serving side by side. Those pictures represent the Jacksonville we want to practice: safe enough to gather, humble enough to learn and joyful enough to dance. We will not use any person’s image to imply endorsement without consent. Real togetherness deserves real permission, real participation and real stories.
Civic learning, the Jacksonville Covenant and the people’s voice
The Jacksonville Covenant brings the campaign’s priorities, ideals and forty-core-agenda framework into one readable commitment. It includes forty agenda areas, thirteen pledges, six measures, six actions and one goal: a safer, more affordable, better-served city where people can see progress. Every ‘Read the full plan’ link should open a real article with context, images, limitations and a path to volunteer or support. A button that goes nowhere teaches distrust. A detailed plan invites judgment.
Our Jacksonville’s Future questions should be simple enough to answer—yes or no, with clear choices—without pretending a click is scientific public opinion. The interactive assistant can ask what services residents want improved and direct them to relevant plans. It must disclose that it is automated, avoid collecting sensitive information unnecessarily and never promise that an answer is an official service request. Real public input also requires meetings, surveys with methodology, records and follow-up.
The website’s galleries, videos, anime, games, blogs, comedy and children’s stories are different doors into the same civic house. Some residents read long policy. Some learn through pictures. Some will watch a short video on a phone. Some need humor before they can face a hard subject. Accessibility, captions, transcripts, alt text, mobile layouts and fast loading make those doors wider. Entertainment should direct people toward verified information, not distract them from it.
Democracy asks residents to register, learn, vote, volunteer, question, share and return after the election. Our countdowns and Race to 90,000 votes are organizing goals, not forecasts. We will link residents to the official Duval County Supervisor of Elections for registration and election dates. We will never claim a visitor counter is a vote counter. Each measure will be labeled honestly, and personal information will be handled under a clear privacy policy rather than sold as a hidden campaign product.
I ask every supporter to tell six people, share responsibly and invite disagreement without harassment. Follow @fitz4jax. Use #shareandfollow, #desprezmayor27, #picoftheday, #fitz4jax and #jacksonville if they fit your post. Social sharing does not replace door-knocking, calling a friend or listening at a neighborhood meeting. The point is not to manufacture noise. It is to let more residents examine the plans and decide for themselves.
The first 100 days, two years and four years
In the first hundred days, we will establish baselines; review emergency readiness, dangerous road conditions, violent-crime patterns, service backlogs and major contracts; convene youth, veteran, senior, business, arts and neighborhood partners; and publish an action calendar. We will begin the four-day-workweek feasibility process, audit public-facing forms, identify stalled capital projects and propose quick repairs where legal authority and funds already exist. We will not claim a four-year construction program was completed in a morning. Day One means the work starts, the owner is named and the clock becomes visible.
During the first two years, Jacksonville should see pilots mature into decisions. Successful youth and workforce partnerships can expand. Failed pilots will close or change. Priority drainage, resurfacing, sidewalk and park projects should advance according to published schedules. Business permitting should become clearer. Veteran and homelessness navigation should become easier to measure. Community programming should reach more neighborhoods. Feasibility work on the performing arts center, sports opportunities and community facilities should produce evidence strong enough for the public to say yes, no or not yet.
By four years, success means measurable improvement: safer priority areas, better service response, more completed maintenance, stronger emergency preparation, more young people in paid pathways, greater transparency and residents who can name how City Hall became easier to use. It means the city maintained what it built. It means any tax relief was honest and sustainable. It means major proposals advanced only after public review and financing. It means we did not confuse a rendering with a result.
Our one-hundred-step City of Tomorrow roadmap is not one hundred buildings. It is a sequence of listening, measuring, designing, financing, approving, building, operating and reviewing across safety, services, opportunity, health, culture and growth. Some steps can occur quickly. Others depend on Council, independent authorities, private capital, state or federal partners and market decisions. Leadership is the discipline to keep the whole sequence moving without lying about who controls each gate.
At thirty days, one hundred days, one year and every year after, I will report back. What did we promise? What began? What finished? What cost changed? What obstacle appeared? What did residents say? What happens next? The report will include successes and disappointments. We will not bury the hard page. A city becomes monumental not because its mayor uses the word, but because ordinary systems earn extraordinary trust.
This is our heaven-on-earth ambition grounded in human reality: cleaner streets, safer homes, lower stress, more time, more opportunity, better care, laughter, art, sport and a government that works. No mayor can eliminate illness, crime, loneliness or economic cycles. A good administration can reduce preventable harm, connect people faster, maintain infrastructure, protect liberty and create conditions in which more residents can flourish. Hope becomes credible when it survives contact with the budget.
So judge us by completion. Judge us by whether the Northside, Westside, Eastside, Southside, Beaches, Baldwin, Mandarin and urban core can point to work. Judge us by whether a veteran finds care, a young person finds a path, an employer finds a clear process and a victim finds justice. Judge us by whether the website’s promises remain searchable after the applause. That is the city that finishes.
The invitation: hope, toughness and one Jacksonville
My promise to the great people of Jacksonville is not that I will be the hero in every picture. It is that the people will be the authors of the result. I began as one man with an idea. I stand now with residents who want safer neighborhoods, lower costs and better services without hatred as the entry fee. Republican, Democrat, independent or politically homeless—bring common sense. Bring evidence. Bring love tough enough to tell the truth. The republic belongs to the people, so perhaps we can all be a little ‘republic-an’ for a moment. Ha! Then let us get back to work.
We are not running against our neighbors. We are running against resignation. Against the reflex that says nothing can improve. Against the loneliness that tells a veteran not to call, a teenager not to dream, a senior not to ask and a small business not to try. Us against ourselves means discipline against distraction, compassion against indifference, preparation against panic and unity against the easy profit of division. The opponent is the low expectation, and Jacksonville has outgrown it.
I offer thirteen promises, and each ends the same way because no one keeps it alone: tell the truth—together, we win. Protect life and liberty—together, we win. Make services trackable—together, we win. Respect every dollar—together, we win. Welcome responsible business—together, we win. Open youth opportunity—together, we win. Remember veterans and seniors—together, we win. Meet homelessness with humanity—together, we win. Protect privacy—together, we win. Prepare for storms—together, we win. Grow culture and sport—together, we win. Clean the city—together, we win. Report back—together, we win.
Volunteer if you can. Share the plan if it speaks to you. Donate only through the campaign’s verified secure page and within applicable law. Register and vote through official election channels. Ask hard questions before you give support. Political participation is not a purchase, and campaign merchandise is not government access. Our shop, hats, shirts and children’s story covers can help people wear the movement, but the most valuable thing you can carry is the covenant into a real conversation.
Hey, Friend! I am Fitz Desprez. We are friends. Welcome. TOGETHER! We win. That welcome is not a demand for agreement. It is an invitation to the table. Come with your doubt. Come with your story. Come with the block that has been ignored and the idea nobody returned. I may say no. You may tell me I am wrong. We can still leave as Jacksonville neighbors committed to peaceful action and a city worthy of our children.
Let the closing bell ring over a city that remembers. Till Valhalla to the fallen, including the Swain H. Sulker memorial and the Fighting 69th, C2/108 Infantry family honored by this campaign. Let it ring for every first responder and every quiet caregiver. Let it ring for the artist tuning an instrument, the athlete lacing a shoe, the worker opening a shop and the child opening a book. Jacksonville Strong. Duvaaal Hooah. Army Strong. People Strong. Together, we win.
The closing bell
Jacksonville, when the storm comes, stay ready. When the street breaks, report it and watch us track it. When a young person doubts their worth, make room. When a veteran withdraws, reach out. When a senior speaks, listen. When violence threatens, protect the innocent and follow the evidence. When business wants to build, give a clear answer. When government spends, show the receipt.
“Duty, Honor, Country.”
— General Douglas MacArthur · 1962 address and West Point mottoAs a veteran, I hear these words as a continuing obligation: perform the duty, preserve honor and put country and community before self.
“Never give in—except to convictions of honour and good sense.”
— Winston Churchill · Harrow School address, 1941Persistence matters, but honorable judgment matters too. We will keep working—and change course when evidence proves we should.
Hope. Work. Hope. Work. Hope with a schedule. Hope with a budget. Hope with a name beside every promise.
I walk in your shoes because I have needed institutions, worked inside institutions, challenged institutions and served beside people who carried their duty with honor. I cannot promise to feel every pain exactly as you do. I can promise not to look away. I can promise to bring data and humanity to the same table. I can promise to keep showing up.
Hi, Friend. Muah. Bring your questions. Bring your courage. Bring six people. Follow @fitz4jax. Everybody knows this 🫵 now you know. Cause TOGETHER! We win.
God bless our veterans. God bless our first responders. God bless every family. God bless Jacksonville. Go Jags. Duvaaal!
Policy proposals require applicable legal authority, public process, funding and approval. Political advertisement paid for and approved by Fitz Desprez, Republican, for Mayor.





